Quick Tips - Why Callaway?
Club Tips
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2m 26s
When it comes to the clubs we recommend here at Graves Golf, we're always going to try and get you into a set of Callaway clubs. Today, we talk about the reasoning for that. I've mentioned it before in these Quick Tip emails, but every year a few of us get to go out to Callaway's performance center and check out the next year's offerings a bit early. Even before I'd been on my first trip out there, I knew Callaway had made a name for themselves as an industry leader on the technological side of clubs. After getting to see as much as I have, that still holds true. For my money, what Callaway does best in that realm is data analysis. Each year's offerings are tuned based on a virtually endless supply of data points from all levels of play, and even more finely tuned by a state of the art artificial intelligence that was specifically developed for club creation. I say all that to say, Callaway is ahead of the rest of the competition when it comes to being innovative. Join Tim Graves, PGA, as he talks about why Graves Golf is so heavy on Callaway.
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